Scoop Pilates
A full studio is a leads problem, not a conversion problem. Here is exactly how we solve it.
Chathu, Angelo, it was a real pleasure meeting you both.
This is the visual strategy document I promised on our call. It walks through where Scoop is right now, the one thing standing between you and a full studio, and exactly how we close that gap: the traffic, the landing page, the automations, the whole flow.
It is written so the two of you can read it together and pull it apart. Take it over a coffee, write down every question, and then we will get on a follow up call and go through it.
Six months ago you opened Scoop, and you have built it to around 40 members against a 150 capacity, while Chathu runs almost all of it on top of a full time job.
Here is the part most studios never reach. Almost everything that is genuinely hard to build, you already have. A studio that looks the part, a website people actually stop on, a concept nobody else in your area offers, and a conversion rate most owners would trade a lot for.
One piece is missing, and it is the piece you named on the call: not enough people are finding the front door.
You can feel it in the gaps.
Weeks where the ads run and not a single lead comes through. Two hundred leads sitting in GymMaster you do not have time to reach. The follow up messages you send by hand, the ones you told me feel cringy next to everything else you have built.
This document is about closing that one gap, and doing it to the same standard as the rest of Scoop.
Your website
I will be honest, it is the first independent Pilates website I have genuinely liked. It sells the concept before a word is spoken. We build the whole strategy around it, we do not replace it.
Your conversion
Eight to nine of every ten people who trial become members. That is elite, and it is the hardest thing in this business to build. It means we do not have to fix how you sell. We just have to get more people in front of you.
Your concept
A 24/7 studio built for the people other studios quietly lose: the time poor, the introverts, the mums who need the private room. A real point of difference with a clear avatar, which makes the marketing far sharper.
When eight to nine of every ten trials become members, you do not have a conversion problem. You have a leads problem, and a lead journey that leaks before people ever reach you.
There are three leaks, and not one of them is your product.
Your ads point at a form, not your website
The traffic you pay for lands on a GymMaster form with no branding and no context. Your best asset, the website that makes people fall for the concept, gets skipped. People hit a wall of questions and bounce. Some weeks, that is the difference between twenty leads and zero.
There is no pixel
The people who do visit and leave are gone for good, because nothing is tracking them to bring them back with retargeting.
There is no automation
Two hundred leads sit cold in GymMaster because reaching them by hand is a job you do not have time for. And the roughly 80 percent who were not ready on day one never hear from you again.
There are only three things you cannot hand to anyone else.
Selling. Serving. Your socials.
Everything else, the funnel, the pixel, the automations, the ad management, we take off your plate. Your conversion does the heavy lifting. Our whole job is to get more of the right people standing in front of it.
Working backwards from 150
Leads are your only real lever.
Your 85 to 90 percent conversion means that once people arrive, the members follow almost mechanically. And before a dollar of new ad spend, you are sitting on a reactivation bank the automation works from day one.
The journey today
- Ad sends people straight to a GymMaster form
- No branding, no context, too many questions
- Your stunning website is skipped entirely
- Most people bounce, some weeks that is zero leads
The journey we build
- Ad sends people to your website first
- They fall for the concept, the room, the freedom
- Then a simple name, email, phone capture
- Straight into GymMaster, trial booked
The three fixes
- Route the traffic through your website. Let the asset you spent real money building do its job before the form ever appears.
- Simplify the form to name, email, phone. Every extra question is a reason to leave. We collect the rest later, once they are already in.
- Install the Meta pixel. So everyone who visits and does not convert can be brought back with retargeting, instead of lost. And for anyone who starts the form and does not finish, an automation quietly nudges them back.
Built into GymMaster through its API
- A welcome the moment someone opts in, so the first impression matches your website.
- Trial nurture, the check ins and nudges through the trial and intro, ending with the move to membership before it lapses.
- Reactivation for the 200 dormant leads, worked from day one. A bank you have already paid for, sitting untouched.
- A long tail sequence for the roughly 80 percent who were not ready on day one, so they hear from you when they finally are.
Real copy, not generated copy
The current ads read like ChatGPT wrote them. We write callouts that actually land: twenty minutes is all you need, the private mums and bubs room, the 24/7 no schedule freedom. The things that make Scoop, Scoop.
Proper Meta management, run locally
By someone who knows both Pilates and the Australian market. The thing you said you wanted, instead of an offshore team guessing at the technical side.
We do
- The lead journey rebuild and the pixel
- The GymMaster automations and reactivation
- The ad management and the copy
- The strategy that ties it together
- End to end. Unlike an agency that only hands you creatives, we run the whole engine.
You do
- Sell, which you already do at 85 to 90 percent
- Serve, which your 24/7 studio largely does on its own
- Socials, the content you are already great at
First, a correction I owe you. On the call I quoted $200 a week, pricing off your ad budget before I had scoped the actual build. Mapping it out for this document made the real size of the work plain: a full lead journey rebuild, the pixel and retargeting, custom GymMaster automations through the API, and a reactivation engine across 200 dormant leads. That is our standard engagement, the same one our client studios run on, and it is $300 a week.
And you asked a fair question at the end of our call, whether there was any concession while we prove ourselves. You were right to ask. So here it is: your first six weeks run at $200 a week, the number from the call. From week seven, the standard $300 a week.
With your $800 a month in ad spend, you are looking at around $1,600 a month all in for the first six weeks, the same maths you did on the call, and around $2,100 a month from week seven.
Month to month. No contracts. The only ask is that you give the ads about three months to optimise, because that is how Meta actually works.
I do not write proposals for people I do not believe will get the result.
You are not ground zero. You have the website, the concept, and the conversion. You just need the leads, and that is the part we are very good at.
The next step is simple. Read this together, write down every question, and when you are ready we will book a short call to go through it and decide as partners.
Appreciate you both.
Mario Paguio
Kaizen Collective